New Concept Studios

Changes

May 22, 2009

Hi Everyone - Just a quick update. I know I haven’t been blogging here lately, but it’s not like I have a ton of readers here anyway! ;-)

I’ve been busy and so, I haven’t been keeping up with the lately trends that I want to talk about. I’m currently getting ready to ramp up to shoot 12 commercials starting Tuesday May 26. The objective goal without killing myself is to have them all shot, wrapped, edited, mixed, pressed, and really to be sent to the Cannes for judging.

Then I need to start preping for this summer’s 48HFP competition. In addition, I’m in the process of revamping this entire site. Yes, New Concept Studios is planning on becoming a full service ad agency. So watch for the new changes in the Fall. (Or at least around that time.)

That’s about it for now.

Cheers!

Nick

Filed under: Advertising, Film and Television, Tech, News — Nick @ 1:31 am

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SoBe 3D - Superbowl Ad

January 31, 2009

Well it’s that time of the year again, where millions of people are huddled around the televisions and sports bar to catch the new year’s SuperBowl Ads. This year it seems like the big promo is the 3D Glasses. Ironically, it’s being pushed aggressively by some of the big Hollywood film studios.

While the claim is the overall improvement in the technology, Hollywood definitely wants to push in this direction - especially with the animation studios. Personally, I don’t think there can be much improvement in 3D simply because the basics of creating 3D is still the same. I’m pretty sure that the equipment being used, such as the camera, lenses, and computers are far much greater than of the old, I highly believe that it’ll make the whole experience any better.

Ironically there are a few people out there that are still subjected to getting sick or nauseated by just putting on the glasses. I personally am probably one of them, however, it won’t be from the glasses. It’ll more than likely be from the lack of substances in the commercials that  we might see in tomorrow’s half-time show.

Here is an example of the new SoBe Ad…

While the animations and CG Graphics are impressive, the commercial itself is totally a cheese ball. If you also notice, they’ve done away with the Red/Blue lenses and are using Amber/Blue. Ironically, I remember a few decades ago, Disney in Orlando had a 3D movie experience with Michael Jackson. While my memory is faded of the story, what was truly memorable was that there were no Red/Blue lenses. In fact, they were Polarized lenses. But the best part about the Disney experience was that it was not only a 3D movie experience but it had sensory immersion.  Meaning that when the character were caught in a trembling earth quake, you can feel your seat shake. When there were smoke in the scene, the theater would “puff” out a light smoke. Space battle? Laser lights in the theater… Aww yes, those were the days.

Too bad Hollywood never decided to bring this kind of total immersion to theaters. While it’s not probably cost effective for theaters, it would definitely bring the whole movie watching experience to a different levels, Of course - ticket prices would probably quadruple to $20 per person.

For now, I guess watching free 3D commercials and shows are probably better than nothing. Then again, I’m just really tuning to watch football.

Filed under: Advertising, Tech — Nick @ 9:46 pm

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Life Is Beautiful. Work Can Be Too.

January 4, 2009

While sitting in the theater, I caught this commercial on the big screen and at first, I thought it was a commercial for Target or Crate & Barrel.  Nope! It was an OfficeMax commercial. Totally threw me for a loop simply because the visual and the style of this commercial didn’t say so. However, their color rubber band balls should have given it away to me…


Director: Ben Go | Agency: The Escape Pod

I was at most impressed, not only with the visual style but with the campaign of this video. It represented something different about OfficeMax. My personal experience with them is that while they’re a retail store specializing in office supplies, it always felt like I was walking into a corporate environment. Something about stores like OfficeMax, Office Depot or Staples, protrudes some kind of vibe as if I were there to work. I don’t know if it’s due to the environment, where pretty much the majority of the people there are shopping for their own businesses? Not once did I ever went there thinking I should be making my shopping decisions based on product style. It was always about functionality. Then again, it has always been my preference to choose functionality over style when it comes to work.

The video made me felt like I should go back there and take/try on a different perspective about the store and their products. So I did just that and went into an OfficeMax the next day. Still the same experience…

Ironically, I didn’t recall ever seeing their color rubber band ball anywhere in the store; or at least where it was branded for me to at least take notice.

By the way - for those curious - the music used in the video is by Ivy, “Edge of the Ocean”. (Which ironically I do own the album.)

Filed under: Advertising, Film and Television — Nick @ 10:24 am

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